Navigate any crisis with confidence.
Good Crisis partners with your team to build resilience and confidence, helping you prepare for both the anticipated and the unforeseen. We'll equip you with a deep understanding of today's rapidly evolving media landscape, ensuring you're ready to control your narrative and emerge from any challenge stronger than before.
About Us
Good Crisis is an oxymoron by design. Just as not all crises are inherently bad, just unexpected, and they can all have a positive resolution. Strong foundations and preparation are key, but often not something a business has time to address in advance. Good Crisis is your partner in preparing for the worst, and hopefully, never experiencing it.
The mastermind of Good Crisis is Tegan Kopilenko, a 20+ year communications professional with a roster of resolved crises that range from scary to downright ridiculous. We work directly with brands and individuals to address potential crises, but we also work with agencies as a white label partner - a de facto in-house crisis counsel for existing clients. In addition to running Good Crisis, Tegan has a boutique consultancy, Aduvo Communications, which assists brands with public relations and strategic communications.
Our Services
Good Crisis offers bespoke packages based on a brand’s needs, or you can select from three packages at staggered levels of support:
The Works
We do a deep dive with your team to determine all possible crisis scenarios and the resources currently available to respond. Working together we build a response template that guides your team through a crisis response, both internally and externally, ensures spokespeople are trained to address media for a crisis and makes recommendations for systems or policies that can mitigate risk. This package includes three follow up sessions and guarantees you a spot on the Rapid Response Roster.
No Wax Wash
We provide a guide for how to identify and respond to crisis situations easily identifiable for your industry, as well as a template press release and statement to use in case of an emergency.
The Basic
We prepare a risk assessment and provide a comprehensive template for addressing crises, a live one hour media training and interview skills overview, as well as a template press release and statement.
Contact Us
Join our mailing list and receive a complimentary template for designing a crisis response plan.