Every crisis is a catalyst. Make it a good one.
Craft public perception with our end-to-end expertise in reputation management, media training, risk assessment, earned media relations, and high-stakes crisis communications.
Clear guidance when the stakes are highest.
Our ServicesRisk Analysis
We deep dive into your business, operations, people and customers to identify potential challenges. We don’t build a plan for what to do after a crisis, we help stop the crisis before it happens.
Strategic Messaging
News now travels faster than ever. There isn’t time for a holding statement. You need clear, factual and reactive statements in a moment’s notice.
Expert Guidance
Never leave a crisis to improvisation. Secure a proven expert who has spent years successfully handling every imaginable high-pressure operational curveball.
Why Good Crisis?
People often ask how an agency focused on high-stakes reputation management ended up named after one of the ocean's most eccentric little predators.
Part of it goes back to the early 2000s at a world-renowned aquarium, when a rogue mantis shrimp became an accidental media darling. For months, aquarium staff were baffled as lovingly cared for tropical fish kept mysteriously disappearing from their exhibits. When they finally hunted down the culprit, it turned out to be a single, stealthy mantis shrimp that had hitched a ride on a piece of live rock, bypassed security, and quietly wreaked havoc. It triggered a delightful, viral media storm and proof that even in a tightly controlled institution with a stellar public relations team, complete disruption can come out of nowhere, captivate the public, and flip the narrative overnight.
But the real inspiration goes deeper than a famous legend. It’s about the animal itself.
In the natural world, the mantis shrimp is a masterclass in controlled power. It possesses some of the most complex eyes on the planet, capable of seeing a spectrum of light we can't even fathom and the ability to spot threats and details long before anyone else registers a shift in the environment.
And when a threat actually lands? It doesn't flinch. It strikes with a raptorial appendage that accelerates faster than a bullet, generating a punch so powerful it boils the water around it. It is absolute, concentrated force deployed with pinpoint precision to defend its territory.
That is what Good Crisis is all about.
A crisis is loud, chaotic, and comes at you fast. But when the ground shifts, we don't panic; we adapt, we see what others miss, and we meet the moment with unshakeable strength. Because when disruption hits, we don't just survive the impact. We strike back with purpose.
Let’s chat.
Get in touch to learn more about how we can work together